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2015 China World Mall (CWM) Christmas Campaign Proposal from Brandhead. China World Mall is one of the leading shopping malls in Beijing, China and Brandhead’s 2015 campaign centered around the idea of always pushing for the future; “Moving Towards Miracles.”
To innovate and go forward, one must always be in motion and never stand still. Movement is the key to making progress, and CWM understands it. Their spirit and vision is unique. Always looking ahead, they are powered by an incredible ‘positive energy’ that never fails to overwhelm its visitors. The space, the brands, the staff, and the customers; they are all part of that energy. It is what brings happiness and gets things moving in and around China World Mall.
I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering.