Presentation Cover
Presentation Example Page (Body Copy)
Presentation Example Page (3D Photoshop Render)
Presentation Example Page (Installation Example)
Presentation Example Page (3D Photoshop Render, Second Installation Overview)
Arctic Lights Logo/Color Palette
Arctic Lights Secondary Logo Series
Artic Lights Key Visual
Arctic Lights Key Visual Mock-up
Arctic Lights Banner
Arctic Lights Campaign Proposal
Indigo Mall in Beijing, China desired a campaign that embodied the elements of "cold" and "fresh." Brandhead created a campaign proposal that used the visual of the arctic and aurora lights but avoiding the imagery of Christmas.
The main component to the "Arctic Lights" campaign is the element of light. The element of the gradient is inspired by the aurora lights while using a cool and fresh color palette, which is repeated throughout as a graphic element. Each installation was created with the intent of personal interaction between the individual and the space.
*Complete presentation can be view by request via email.