China World Mall Moving Towards Miracles

2015 China World Mall (CWM) Christmas Campaign Proposal from Brandhead. China World Mall is one of the leading shopping malls in Beijing, China and this year Brandhead's campaign centered around the idea of always pushing for the future; "Moving Towards Miracles." 

To innovate and go forward, one must always be in motion and never stand still. Movement is the key to making progress, and CWM understands it. Their spirit and vision is unique. Always looking ahead, they are powered by an incredible ‘positive energy’ that never fails to overwhelm its visitors. The space, the brands, the staff, and the customers; they are all part of that energy. It is what brings happiness and gets things moving in and around China World Mall. 

The graphic elements design was based off spirographs, which is a geometric toy that creates circular shapes when the child preforms the task. The designs are made through motion and appear to never stop. These designs respond to the idea of "creation through motion."

*Complete presentation can be view by request via email.